How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active Campaign

This Chicago-based automation tool is helping their 90,000 clients send fewer emails while, at the same time, accomplishing much better results. Boasting numerous features and integrations, along with fast and friendly assistance, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they measure up to their vibrant claims.

The entry-level plan starts at $9 each month (for approximately 500 customers), or, if you wish to access professional functions such as the in-built CRM and lead scoring, the Plus plan starts at $49 each month. One of their most important functions is automations. Not only does it permit autoresponders, based on myriad conditions, however it also permits automation of your contacts and list management, along with automations within its CRM system (known as ‘Offers’).

In addition to that, they have the website messages feature. Utilizing it you can send out targeted messages directly to your site visitors. And, while initially glance pages such as the Dashboard can seem a little busy and extremely complicated, it’s not hard to comprehend how beneficial it is to have all your information in one place.

How To Setup A Drip Campaign Using Active Campaign

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the finest marketing automations out there. Not just extremely powerful but likewise simple to use. Deals reporting on all areas such as click-maps, geo-tracking and page sees. Purchase tracking is readily available on greater plans for Shopify, BigCommerce and WooCommerce.

If you are coming from a different e-mail marketing software, ActiveCampaign offers to do the account migration totally free. How To Setup A Drip Campaign Using Active Campaign. This may just be thought about a con if you want a fast and easy e-mail solution. There are easier newsletter services out there, so you may wish to look elsewhere if this is all you need.

ActiveCampaign’s inbuilt CRM seamlessly connect to all your email marketing data, permitting sales groups to act rapidly. Functions like lead scoring and social information can also assist to simplify your sales follow-up processes. Apart from sending e-mails, ActiveCampaign likewise allows you to send out SMS, personalized ‘Website Messages’ to website visitors, and even handle how Facebook advertisements are displayed to contacts.

How To Setup A Drip Campaign Using Active Campaign

ActiveCampaign is a sophisticated tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the routine maintenance you’ll require to establish, display and optimize campaigns. If you just want to set up fundamental e-mail series (for instance, a welcome campaign), we ‘d suggest more budget-friendly alternatives like MailerLite or Criteria, which are far simpler to utilize.

Regrettably, there’s no complimentary strategy, and with a trial period of simply 14 days, they do not provide you much time to examine whether it’s best for you. It’s really difficult to fault ActiveCampaign, not just do they use almost whatever you need within a newsletter marketing tool, however they do it extremely well.

One location that is slightly doing not have is the newsletter editor, not offering an experience as slick as other tools out there, with a couple of worrying functions that could be done better (like the modification history). The assistance is as promoted: friendly, useful and fast. Email and chat assistance are terrific, with a personal feel to the interactions.

How To Setup A Drip Campaign Using Active Campaign

With their ‘Plus’ prepare you even get access to individually training and handy webinars, which is a nice addition. ActiveCampaign truly are among the very best options you could make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the real offer, and makes other tool’s versions of this pale in contrast.

If, on the other hand, you’re simply looking for an easy method to blast out newsletters, an option like GetResponse or MailerLite might be a bit much easier to get your head around. is among the most affordable options, in reality, their complimentary plan is really generous. Their approach to email marketing design is admirable, providing well modern-looking design templates.

is a powerful alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their style and testing tools are leading notch.: this French company is one of the most affordable you’ll find. Their registration types are pretty flexible and permit intriguing personalizations.

How To Setup A Drip Campaign Using Active Campaign

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Disclosure: We sometimes use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our links. When we performed our study on the finest e-mail marketing & automation platforms, we spend numerous hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our endeavors onto ActiveCampaign (away from GetResponse, who we were stopping working to keep up with our needs). At that time, ActiveCampaign were the underdog.

Unlike many evaluations you’ll check out of ActiveCampaign, which spit up realities and figures from the ActiveCampaign website, this review is a little different. Here I’ll reveal you how we utilize ActiveCampaign with 20+ use cases, so you can see for yourself how the platform looks, what its constraints are, and how it might assist your company convert more leads into customers.

How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

As this page doesn’t consist of too much info about the ActiveCampaign platform itself, you can see more of that here. How To Setup A Drip Campaign Using Active Campaign. The short article is split into 6 sections– do not hesitate to click the link to get to them:– This area consists of how to utilize deal pipelines and lead scoring in ActiveCampaign to put your leads into different ‘buckets’.

Email marketing hacks to enhance your open & click-through rates.– How our customer success group uses ActiveCampaign to gather Net Promoter Score (NPS) data, check-in with clients, and guarantee client accounts are healthy.– See how we have actually explore automating elements of our recruitment process, employee onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of trying– We had tried Pipedrive, Salesforce, Zoho and several others. However they all required a lot manual effort to keep them up to date. After getting my ass kicked by a pal for not having a CRM system, I turned to my Twitter fans to recommend which CRM to use.

How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

CRMs and Venture Harbour simply didn’t appear to blend. Then, a number of months later, I discovered ActiveCampaign while looking into marketing automation suppliers. I registered for a trial and saw that ActiveCampaign likewise had an integrated CRM, however with a distinction. Unlike other CRMs we had tried, ActiveCampaign’s CRM might be practically entirely automated using rules and workflows… now we’re talking.

Because then, we’ve moved all eight of our endeavors over to their service. Here are a few of the ways we’re utilizing it. Among my preferred things about ActiveCampaign is their deal pipelines. If you recognize with nimble or have actually utilized ‘kanban boards’ in the past, these will be familiar (How To Setup A Drip Campaign Using Active Campaign).

Constructing a deal pipeline in ActiveCampaign forces you to break your whole sales cycle into a series of actions. Rather than seeing sales an untidy and unforeseeable beast, you can begin to imagine the stages that your offers must go through in order to reach conclusion. For Leadformly (the software application we produced for developing conversion-optimised lead capture kinds), we break our sales funnel into five stages– from cold leads to paying users.

How To Setup A Drip Campaign Using Active Campaign

After all, if you serve business and small organisation clients, these offers will most likely differ a lot that any report usually deal size or average time to close will be skewed. Thankfully, ActiveCampaign enables you to build as many deal pipelines as you like, so you can simply construct different pipelines for your various audience sections.

This makes it simple to quickly view all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a rule where if a salesperson ended the day with any of their leads not having a job designated to them, that salesperson would be fired.

In ActiveCampaign, you can quickly see if any leads do not have a job designated to them (How To Setup A Drip Campaign Using Active Campaign). While Salesforce’s approach may be a bit severe (and unlawful in some countries), you can still train your sales team to make sure that every lead always has actually a job designated. Have numerous salespeople? ActiveCampaign makes auto-assigning deals to different sales people easy.

How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

geographic area or lead type.Lead scoring is among those functions that can make or break your entire sales process (How To Setup A Drip Campaign Using Active Campaign). When it’s established properly, it creates clarity around which leads your individuals ought to focus on and how great a job your marketing group is doing at nurturing cold leads into warm leads.

We also use it to determine the health of existing consumers. Cold lead (has a lead score below 7 points) MQL (has a lead score in between 7-14 points)– We use points when individuals register for our webinars, see key pages on our website, and engage with our e-mails. The function of this is to separate engaged leads from unengaged leads.

When we know all 4 of these criteria and they’ve above our agreed limits, the lead is thought about sales qualified. Establishing lead scoring in ActiveCampaign is incredibly simple and makes it much simpler to set clear KPIs for marketing and sales. You can likewise determine whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or reducing, and a lot more.

How To Setup A Drip Campaign Using Active Campaign

In truth, it’s so intuitive that nearly everyone in our business has actually built an automation sequence in ActiveCampaign with essentially no training. If you’re brand-new to ActiveCampaign’s marketing automation contractor, it looks like this: Here are some of the ways we’re using marketing automation to systemise our lead nurturing and marketing projects. How To Setup A Drip Campaign Using Active Campaign.

We’ve since discovered it more manageable to break lead nurturing into a short 2-4 week sequence and then a long-lasting nurturing sequence that leads are included to when they complete the short-term series. The short-term nurturing series are mainly educational in nature, making leads familiar with relevant post, webinars, interviews and other resources we have actually assembled that assist them develop their understanding while positioning our endeavors as authorities – How To Setup A Drip Campaign Using Active Campaign.

The long-lasting nurturing sequences are more about inspecting in with leads after certain periods (e.g. 3 months, 6 months, 12 months), or when a certain behaviour indicates they might be thinking about our solution again (e.g. if they visit our website). It’s worth noting here that the objective of these supporting sequences is not to transform leads into sales, but instead to transform leads into marketing certified leads and then sales certified leads based upon our lead scoring system.

How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

In 2016, ActiveCampaign revealed a feature that I had been awaiting because 2014– email automation split screening. While e-mail split screening is absolutely nothing new, extremely couple of marketing automation tools permit you to split test emails that are a part of an automation sequence. ActiveCampaign is amongst the very first to do this well.

While this feature is quite new, we’ve already managed to increase the open rates of some of our key e-mail campaigns by up to 300%. One quick win that enhanced our general email marketing performance by 10-15% was utilizing ActiveCampaign’s open rate report to recognize which days and hours our emails were getting the greatest open rates.

It’s a simple tweak, but it worked. When we first introduced Leadformly, we spent days attempting to construct a system for measuring the time between learning more about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from sophisticated.