How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active Campaign

This Chicago-based automation tool is helping their 90,000 clients send less e-mails while, at the same time, attaining much better results. Boasting many features and integrations, in addition to fast and friendly support, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they determine up to their bold claims.

The entry-level strategy starts at $9 monthly (for up to 500 customers), or, if you want to access professional functions such as the in-built CRM and lead scoring, the Plus plan starts at $49 each month. One of their essential functions is automations. Not only does it enable autoresponders, based upon myriad conditions, but it likewise permits automation of your contacts and list management, in addition to automations within its CRM system (referred to as ‘Deals’).

In addition to that, they have the website messages function. Using it you can send targeted messages directly to your site visitors. And, while initially glimpse pages such as the Dashboard can seem a little busy and excessively made complex, it’s not hard to understand how useful it is to have all your information in one location.

How To Use Your Own Email Server With Active Campaign

ActiveCampaign Evaluation – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the very best marketing automations out there. Not just exceptionally effective but also simple to utilize. Deals reporting on all locations such as click-maps, geo-tracking and page gos to. Purchase tracking is available on greater prepare for Shopify, BigCommerce and WooCommerce.

If you are coming from a various email marketing software application, ActiveCampaign offers to do the account migration for totally free. How To Use Your Own Email Server With Active Campaign. This might only be thought about a con if you’re after a quick and basic email solution. There are simpler newsletter services out there, so you might wish to look somewhere else if this is all you need.

ActiveCampaign’s inbuilt CRM perfectly connect to all your e-mail marketing information, allowing sales groups to act quickly. Functions like lead scoring and social data can also help to simplify your sales follow-up procedures. Apart from sending e-mails, ActiveCampaign likewise enables you to send SMS, personalized ‘Site Messages’ to website visitors, and even handle how Facebook advertisements are shown to contacts.

How To Use Your Own Email Server With Active Campaign

ActiveCampaign is an advanced tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the regular maintenance you’ll need to set up, monitor and optimize campaigns. If you only want to establish standard email series (for instance, a welcome campaign), we ‘d recommend more affordable alternatives like MailerLite or Criteria, which are far much easier to utilize.

Unfortunately, there’s no totally free strategy, and with a trial duration of just 2 week, they don’t provide you much time to examine whether it’s best for you. It’s actually hard to fault ActiveCampaign, not just do they provide practically everything you require within a newsletter marketing tool, but they do it extremely well.

One area that is somewhat doing not have is the newsletter editor, not offering an experience as slick as other tools out there, with a few worrying functions that might be done better (like the modification history). The assistance is as marketed: friendly, handy and quick. Email and chat assistance are excellent, with an individual feel to the interactions.

How To Use Your Own Email Server With Active Campaign

With their ‘Plus’ prepare you even get access to one-on-one training and practical webinars, which is a great addition. ActiveCampaign truly are among the very best choices you could make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the real deal, and makes other tool’s versions of this pale in contrast.

If, on the other hand, you’re simply searching for an easy way to blast out newsletters, a service like GetResponse or MailerLite may be a bit easier to get your head around. is one of the most affordable services, in truth, their totally free plan is really generous. Their technique to email marketing style is admirable, providing well modern-looking design templates.

is a powerful alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their style and testing tools are leading notch.: this French provider is among the cheapest you’ll discover. Their registration kinds are pretty versatile and enable interesting customizations.

How To Use Your Own Email Server With Active Campaign

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Disclosure: We often use affiliate links which indicates that, at no expense to you, we may make a commission if you buy something through our links. When we conducted our research study on the finest e-mail marketing & automation platforms, we invest hundreds of hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our endeavors onto ActiveCampaign (far from GetResponse, who we were stopping working to keep up with our requirements). Back then, ActiveCampaign were the underdog.

Unlike many evaluations you’ll check out of ActiveCampaign, which spit up truths and figures from the ActiveCampaign site, this review is a little different. Here I’ll reveal you how we utilize ActiveCampaign with 20+ use cases, so you can see on your own how the platform looks, what its restrictions are, and how it might help your company transform more leads into customers.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

As this page doesn’t include excessive details about the ActiveCampaign platform itself, you can see more of that here. How To Use Your Own Email Server With Active Campaign. The post is divided into 6 areas– do not hesitate to click the link to get to them:– This area includes how to utilize offer pipelines and lead scoring in ActiveCampaign to put your leads into different ‘containers’.

Email marketing hacks to increase your open & click-through rates.– How our consumer success team utilizes ActiveCampaign to gather Net Promoter Rating (NPS) data, check-in with customers, and ensure customer accounts are healthy.– See how we have actually try out automating elements of our recruitment procedure, employee onboarding & accounting using ActiveCampaign.

It wasn’t due to lack of trying– We had tried Pipedrive, Salesforce, Zoho and numerous others. However they all required a lot handbook effort to keep them up to date. After getting my ass kicked by a good friend for not having a CRM system, I turned to my Twitter followers to suggest which CRM to utilize.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

CRMs and Endeavor Harbour just didn’t seem to mix. Then, a number of months later, I discovered ActiveCampaign while investigating marketing automation vendors. I signed up for a trial and saw that ActiveCampaign also had a built-in CRM, but with a distinction. Unlike other CRMs we had tried, ActiveCampaign’s CRM might be nearly entirely automated using rules and workflows… now we’re talking.

Ever since, we have actually moved all 8 of our endeavors over to their service. Here are some of the methods we’re using it. One of my preferred features of ActiveCampaign is their deal pipelines. If you’re familiar with nimble or have utilized ‘kanban boards’ in the past, these will be familiar (How To Use Your Own Email Server With Active Campaign).

Constructing a deal pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of actions. Instead of viewing sales an unpleasant and unforeseeable beast, you can start to visualise the stages that your offers must go through in order to reach conclusion. For Leadformly (the software application we created for developing conversion-optimised lead capture forms), we break our sales funnel into five stages– from cold cause paying users.

How To Use Your Own Email Server With Active Campaign

After all, if you serve enterprise and small company clients, these offers will probably vary so much that any report on typical deal size or typical time to close will be manipulated. Luckily, ActiveCampaign permits you to build as many deal pipelines as you like, so you can simply construct different pipelines for your various audience sections.

This makes it simple to quickly see all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a rule where if a salesperson ended the day with any of their leads not having actually a job designated to them, that sales representative would be fired.

In ActiveCampaign, you can easily see if any leads do not have a task designated to them (How To Use Your Own Email Server With Active Campaign). While Salesforce’s method may be a bit extreme (and prohibited in some countries), you can still train your sales team to guarantee that every lead constantly has actually a task assigned. Have multiple salespeople? ActiveCampaign makes auto-assigning deals to various sales individuals easy.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

geographical place or lead type.Lead scoring is one of those functions that can make or break your whole sales process (How To Use Your Own Email Server With Active Campaign). When it’s established properly, it develops clearness around which leads your people ought to focus on and how excellent a task your marketing team is doing at supporting cold leads into warm leads.

We also use it to measure the health of existing consumers. Cold lead (has a lead score below 7 points) MQL (has a lead score between 7-14 points)– We apply points when individuals sign up for our webinars, see key pages on our site, and engage with our e-mails. The function of this is to separate engaged leads from unengaged leads.

As soon as we understand all four of these criteria and they have actually above our agreed thresholds, the lead is thought about sales certified. Setting up lead scoring in ActiveCampaign is exceptionally simple and makes it a lot easier to set clear KPIs for marketing and sales. You can also recognize whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or decreasing, and much more.

How To Use Your Own Email Server With Active Campaign

In reality, it’s so user-friendly that almost everyone in our business has constructed an automation sequence in ActiveCampaign with essentially no training. If you’re brand-new to ActiveCampaign’s marketing automation contractor, it appears like this: Here are some of the ways we’re using marketing automation to systemise our lead nurturing and marketing campaigns. How To Use Your Own Email Server With Active Campaign.

We’ve given that found it more workable to break lead nurturing into a brief 2-4 week sequence and after that a long-term nurturing series that leads are added to when they finish the short-term series. The short-term nurturing sequences are mostly academic in nature, making leads knowledgeable about pertinent article, webinars, interviews and other resources we have actually put together that help them establish their knowledge while positioning our ventures as authorities – How To Use Your Own Email Server With Active Campaign.

The long-lasting nurturing sequences are more about examining in with leads after certain intervals (e.g. 3 months, 6 months, 12 months), or when a particular behaviour indicates they may be considering our option again (e.g. if they visit our website). It’s worth noting here that the goal of these supporting sequences is not to transform leads into sales, however instead to convert leads into marketing qualified leads and then sales certified leads based on our lead scoring system.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

In 2016, ActiveCampaign announced a feature that I had actually been awaiting because 2014– email automation split testing. While e-mail split screening is nothing new, extremely few marketing automation tools enable you to split test e-mails that are a part of an automation sequence. ActiveCampaign is amongst the very first to do this well.

While this feature is rather new, we’ve already handled to increase the open rates of a few of our essential e-mail projects by approximately 300%. One fast win that increased our total e-mail marketing performance by 10-15% was utilizing ActiveCampaign’s open rate report to determine which days and hours our emails were getting the greatest open rates.

It’s a simple tweak, however it worked. When we initially introduced Leadformly, we spent days attempting to construct a system for determining the time in between discovering Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from advanced.