Does Active Campaign Use Liquid Templating

Does Active Campaign Use Liquid Templating

This Chicago-based automation tool is helping their 90,000 customers send out fewer emails while, at the very same time, attaining much better outcomes. Boasting lots of features and combinations, in addition to fast and friendly support, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they determine up to their vibrant claims.

The entry-level strategy starts at $9 per month (for approximately 500 customers), or, if you desire to access professional functions such as the inbuilt CRM and lead scoring, the Plus strategy starts at $49 per month. One of their most essential functions is automations. Not just does it allow autoresponders, based upon myriad conditions, but it also enables automation of your contacts and list management, along with automations within its CRM system (understood as ‘Offers’).

In addition to that, they have the website messages function. Using it you can send out targeted messages directly to your site visitors. And, while initially glimpse pages such as the Dashboard can seem a little hectic and overly made complex, it’s not tough to understand how helpful it is to have all your details in one location.

Does Active Campaign Use Liquid Templating

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the best marketing automations out there. Not only exceptionally powerful however likewise simple to use. Deals reporting on all areas such as click-maps, geo-tracking and page sees. Purchase tracking is readily available on greater strategies for Shopify, BigCommerce and WooCommerce.

If you are originating from a various email marketing software application, ActiveCampaign uses to do the account migration for totally free. Does Active Campaign Use Liquid Templating. This might just be considered a con if you want a quick and basic email solution. There are simpler newsletter services out there, so you might wish to look somewhere else if this is all you need.

ActiveCampaign’s integrated CRM flawlessly link to all your e-mail marketing data, permitting sales teams to act rapidly. Features like lead scoring and social data can also help to streamline your sales follow-up processes. Apart from sending e-mails, ActiveCampaign likewise allows you to send SMS, customized ‘Site Messages’ to site visitors, and even manage how Facebook ads are displayed to contacts.

Does Active Campaign Use Liquid Templating

ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the regular maintenance you’ll need to establish, display and optimize campaigns. If you only want to set up standard email sequences (for example, a welcome campaign), we ‘d recommend more affordable options like MailerLite or Standard, which are far easier to use.

Unfortunately, there’s no free strategy, and with a trial duration of just 14 days, they do not give you much time to examine whether it’s right for you. It’s actually tough to fault ActiveCampaign, not only do they provide almost everything you require within a newsletter marketing tool, but they do it effectively.

One area that is slightly lacking is the newsletter editor, not using an experience as slick as other tools out there, with a couple of worrying functions that might be done much better (like the modification history). The support is as advertised: friendly, helpful and fast. Email and talk assistance are fantastic, with a personal feel to the interactions.

Does Active Campaign Use Liquid Templating

With their ‘Plus’ prepare you even get access to individually training and practical webinars, which is a nice addition. ActiveCampaign actually are one of the very best choices you might make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s variations of this pale in contrast.

If, on the other hand, you’re simply looking for a simple way to blast out newsletters, a solution like GetResponse or MailerLite may be a bit much easier to get your head around. is among the most economical services, in truth, their free plan is extremely generous. Their method to email marketing design is exceptional, providing well modern-looking templates.

is a powerful alternative to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their design and screening tools are top notch.: this French service provider is one of the least expensive you’ll discover. Their registration kinds are quite flexible and permit intriguing personalizations.

Does Active Campaign Use Liquid Templating

Please log in once again. The login page will open in a new tab. After logging in you can close it and return to this page.

Disclosure: We often utilize affiliate links which suggests that, at no cost to you, we may make a commission if you buy something through our links. When we conducted our study on the finest e-mail marketing & automation platforms, we spend hundreds of hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our ventures onto ActiveCampaign (away from GetResponse, who we were failing to keep up with our needs). At that time, ActiveCampaign were the underdog.

Unlike many evaluations you’ll check out of ActiveCampaign, which throw up facts and figures from the ActiveCampaign site, this review is a bit different. Here I’ll show you how we use ActiveCampaign with 20+ use cases, so you can see on your own how the platform looks, what its restrictions are, and how it might assist your business convert more leads into customers.

Does Active Campaign Use Liquid Templating

Does Active Campaign Use Liquid TemplatingDoes Active Campaign Use Liquid Templating

As this page doesn’t contain too much information about the ActiveCampaign platform itself, you can see more of that here. Does Active Campaign Use Liquid Templating. The post is split into six areas– feel free to click the link to get to them:– This area consists of how to utilize deal pipelines and lead scoring in ActiveCampaign to put your leads into various ‘buckets’.

Email marketing hacks to enhance your open & click-through rates.– How our client success group utilizes ActiveCampaign to gather Net Promoter Rating (NPS) data, check-in with clients, and ensure client accounts are healthy.– See how we’ve try out automating elements of our recruitment process, employee onboarding & accounting using ActiveCampaign.

It wasn’t due to lack of attempting– We had attempted Pipedrive, Salesforce, Zoho and a number of others. But they all needed a lot manual effort to keep them approximately date. After getting my ass kicked by a pal for not having a CRM system, I turned to my Twitter fans to recommend which CRM to utilize.

Does Active Campaign Use Liquid Templating

Does Active Campaign Use Liquid TemplatingDoes Active Campaign Use Liquid Templating

CRMs and Venture Harbour simply didn’t appear to blend. Then, a couple of months later on, I stumbled upon ActiveCampaign while researching marketing automation suppliers. I signed up for a trial and saw that ActiveCampaign likewise had an integrated CRM, but with a difference. Unlike other CRMs we had actually attempted, ActiveCampaign’s CRM could be almost entirely automated using rules and workflows… now we’re talking.

Ever since, we have actually moved all 8 of our ventures over to their service. Here are some of the ways we’re utilizing it. One of my preferred aspects of ActiveCampaign is their deal pipelines. If you recognize with agile or have utilized ‘kanban boards’ in the past, these will recognize (Does Active Campaign Use Liquid Templating).

Constructing a deal pipeline in ActiveCampaign forces you to break your whole sales cycle into a series of actions. Instead of seeing sales an unpleasant and unpredictable beast, you can start to imagine the stages that your offers should go through in order to reach conclusion. For Leadformly (the software application we created for building conversion-optimised lead capture forms), we break our sales funnel into five stages– from cold cause paying users.

Does Active Campaign Use Liquid Templating

After all, if you serve enterprise and small service customers, these deals will probably differ a lot that any report typically offer size or typical time to close will be skewed. Thankfully, ActiveCampaign enables you to build as many deal pipelines as you like, so you can simply build various pipelines for your various audience sectors.

This makes it easy to rapidly see all of our leads in each category and to compare reports. Rumour has it that Salesforce.com had a rule where if a salesperson ended the day with any of their leads not having a job assigned to them, that salesperson would be fired.

In ActiveCampaign, you can quickly see if any leads do not have actually a job designated to them (Does Active Campaign Use Liquid Templating). While Salesforce’s technique may be a bit severe (and illegal in some countries), you can still train your sales group to ensure that every lead always has a task appointed. Have numerous salespeople? ActiveCampaign makes auto-assigning deals to different sales people easy.

Does Active Campaign Use Liquid Templating

Does Active Campaign Use Liquid TemplatingDoes Active Campaign Use Liquid Templating

geographic place or lead type.Lead scoring is among those functions that can make or break your whole sales process (Does Active Campaign Use Liquid Templating). When it’s set up correctly, it produces clarity around which leads your individuals ought to concentrate on and how great a task your marketing group is doing at nurturing cold leads into warm leads.

We also use it to determine the health of existing customers. Cold lead (has a lead rating listed below 7 points) MQL (has a lead score in between 7-14 points)– We use points when people sign up for our webinars, see key pages on our site, and engage with our emails. The function of this is to separate engaged leads from unengaged leads.

When we understand all 4 of these criteria and they’ve above our agreed limits, the lead is considered sales certified. Establishing lead scoring in ActiveCampaign is extremely easy and makes it a lot easier to set clear KPIs for marketing and sales. You can likewise identify whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or decreasing, and a lot more.

Does Active Campaign Use Liquid Templating

In truth, it’s so user-friendly that almost everybody in our business has actually built an automation series in ActiveCampaign with essentially no training. If you’re new to ActiveCampaign’s marketing automation builder, it looks like this: Here are some of the methods we’re using marketing automation to systemise our lead nurturing and marketing projects. Does Active Campaign Use Liquid Templating.

We have actually given that found it more workable to break lead nurturing into a short 2-4 week sequence and after that a long-term nurturing sequence that leads are contributed to when they finish the short-term sequence. The short-term nurturing series are mostly educational in nature, making leads familiar with pertinent article, webinars, interviews and other resources we have actually assembled that assist them establish their understanding while placing our endeavors as authorities – Does Active Campaign Use Liquid Templating.

The long-lasting nurturing series are more about checking in with leads after particular periods (e.g. 3 months, 6 months, 12 months), or when a specific behaviour suggests they may be thinking of our option once again (e.g. if they visit our site). It’s worth keeping in mind here that the goal of these supporting series is not to transform leads into sales, but rather to convert leads into marketing qualified leads and then sales certified leads based on our lead scoring system.

Does Active Campaign Use Liquid Templating

Does Active Campaign Use Liquid TemplatingDoes Active Campaign Use Liquid Templating

In 2016, ActiveCampaign revealed a feature that I had actually been waiting for considering that 2014– email automation split testing. While e-mail split screening is nothing brand-new, extremely few marketing automation tools allow you to split test e-mails that are a part of an automation sequence. ActiveCampaign is among the very first to do this well.

While this feature is quite new, we’ve already managed to increase the open rates of a few of our crucial e-mail projects by approximately 300%. One quick win that improved our total e-mail marketing efficiency by 10-15% was using ActiveCampaign’s open rate report to identify which days and hours our emails were getting the greatest open rates.

It’s an easy tweak, however it worked. When we first released Leadformly, we spent days attempting to develop a system for measuring the time in between learning more about Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from advanced.